Enhancing the User Experience for XReality Academy Enrollment

This project focused on revitalizing XReality Academy’s landing page to create a clearer, more intuitive user experience. By improving navigation, refining content hierarchy, and adding transparent pricing and student testimonials, the redesign reduced friction in the enrollment process.

SaaS

Role

Role

Lead UX Designer

Industry

Industry

Virtual Reality (VR)

Team

Team

Director of Product

Developers

XR Designers

UI Designers

Timeline

Timeline

9/01/2022-2/27/2023

Challenge

XReality Academy’s homepage lacked a clear structure, making it difficult for prospective students to find essential course information and enrollment details. Users faced confusing navigation, scattered content, and limited visibility into pricing, leading to frustration and drop-offs. The goal was to redesign the landing page to enhance information clarity, streamline the user journey, and increase enrollment conversions.

Results

  • 32% decrease in homepage bounce rate, indicating improved user engagement.


  • 22% increase in enrollment conversions after implementing the redesign.


  • Stakeholder approval of the design’s impact on marketing efforts, citing improved brand perception and ease of communication.


  • 32% decrease in homepage bounce rate, indicating improved user engagement.


  • 22% increase in enrollment conversions after implementing the redesign.


  • Stakeholder approval of the design’s impact on marketing efforts, citing improved brand perception and ease of communication.


  • 32% decrease in homepage bounce rate, indicating improved user engagement.


  • 22% increase in enrollment conversions after implementing the redesign.


  • Stakeholder approval of the design’s impact on marketing efforts, citing improved brand perception and ease of communication.


Process

Key Research & Evaluation Methods:


  • Usability testing to identify key pain points and areas of friction in navigation.


  • Homepage performance analysis to assess user drop-off rates and engagement patterns.


  • A/B testing & team feedback to refine wireframes and prototypes based on user behavior.


Defining the Problem Through Metrics:


  • High bounce rates indicated difficulty in locating essential course information.

  • Low enrollment conversions suggested friction in the decision-making process.

  • User testing revealed confusing navigation and lack of pricing transparency.


Key Design Updates:

  • Implemented a price grid to improve transparency in financial options and reduce uncertainty.


  • Redesigned hero section with a new image, header, and subheader to clearly communicate XReality Academy’s purpose.


  • Added student testimonial cards to enhance credibility and build trust with prospective students.


    Trade offs and Constraints:


    Balancing marketing needs with usability was a key challenge, as the design needed to highlight promotional elements without overwhelming users. Developer constraints also required modifications to some UI elements to ensure easier implementation while maintaining usability.


    Considerations:

    Scalability was a priority to ensure future updates could accommodate new courses and evolving user needs. User adaptability was also taken into account, as the design had to modernize navigation while maintaining a familiar structure for a smoother enrollment experience.



Key Research & Evaluation Methods:


  • Usability testing to identify key pain points and areas of friction in navigation.


  • Homepage performance analysis to assess user drop-off rates and engagement patterns.


  • A/B testing & team feedback to refine wireframes and prototypes based on user behavior.


Defining the Problem Through Metrics:


  • High bounce rates indicated difficulty in locating essential course information.

  • Low enrollment conversions suggested friction in the decision-making process.

  • User testing revealed confusing navigation and lack of pricing transparency.


Key Design Updates:

  • Implemented a price grid to improve transparency in financial options and reduce uncertainty.


  • Redesigned hero section with a new image, header, and subheader to clearly communicate XReality Academy’s purpose.


  • Added student testimonial cards to enhance credibility and build trust with prospective students.


    Trade offs and Constraints:


    Balancing marketing needs with usability was a key challenge, as the design needed to highlight promotional elements without overwhelming users. Developer constraints also required modifications to some UI elements to ensure easier implementation while maintaining usability.


    Considerations:

    Scalability was a priority to ensure future updates could accommodate new courses and evolving user needs. User adaptability was also taken into account, as the design had to modernize navigation while maintaining a familiar structure for a smoother enrollment experience.



Key Research & Evaluation Methods:


  • Usability testing to identify key pain points and areas of friction in navigation.


  • Homepage performance analysis to assess user drop-off rates and engagement patterns.


  • A/B testing & team feedback to refine wireframes and prototypes based on user behavior.


Defining the Problem Through Metrics:


  • High bounce rates indicated difficulty in locating essential course information.

  • Low enrollment conversions suggested friction in the decision-making process.

  • User testing revealed confusing navigation and lack of pricing transparency.


Key Design Updates:

  • Implemented a price grid to improve transparency in financial options and reduce uncertainty.


  • Redesigned hero section with a new image, header, and subheader to clearly communicate XReality Academy’s purpose.


  • Added student testimonial cards to enhance credibility and build trust with prospective students.


    Trade offs and Constraints:


    Balancing marketing needs with usability was a key challenge, as the design needed to highlight promotional elements without overwhelming users. Developer constraints also required modifications to some UI elements to ensure easier implementation while maintaining usability.


    Considerations:

    Scalability was a priority to ensure future updates could accommodate new courses and evolving user needs. User adaptability was also taken into account, as the design had to modernize navigation while maintaining a familiar structure for a smoother enrollment experience.



Conclusion

The biggest challenge was redesigning the homepage to improve navigation and clarity without sacrificing essential course details or marketing objectives. By prioritizing a structured information hierarchy, intuitive navigation, and iterative testing, we successfully enhanced usability and streamlined the enrollment process. These improvements led to higher engagement and an increase in student enrollments, reinforcing the impact of a user-centered landing page. Moving forward, expanding marketing pages and integrating personalized course recommendations could further optimize the enrollment experience and ensure continued growth.