Goran Babarogic Product UX Designer

I’m a product designer looking to innovate medical softwares in the health tech industry

Specializing in B2B SaaS for digital healthcare, applying behavioral science and qualitative research to shape intuitive, human-centered designs and drive product-led growth

Featured Work

Modernizing SaaS Systems: Creating Personalized Homepages for Enhanced Workflow Efficiency

Revamped a nationwide IT system for federal employees by improving documentation retrieval, streamlining workflows, and redesigning the UI to enhance notifications—resulting in improved accessibility, better usability across diverse user needs, and simplified task management

High user satisfaction:

4.5/5

Search time:

50% faster

Modernizing SaaS Systems: Creating Personalized Homepages for Enhanced Workflow Efficiency

Revamped a nationwide IT system for federal employees by improving documentation retrieval, streamlining workflows, and redesigning the UI to enhance notifications—resulting in improved accessibility, better usability across diverse user needs, and simplified task management

High user satisfaction:

4.5/5

Search time:

50% faster

Modernizing SaaS Systems: Creating Personalized Homepages for Enhanced Workflow Efficiency

Revamped a nationwide IT system for federal employees by improving documentation retrieval, streamlining workflows, and redesigning the UI to enhance notifications—resulting in improved accessibility, better usability across diverse user needs, and simplified task management

High user satisfaction:

4.5/5

Search time:

50% faster

Redesigning the Help Desk Experience for a Government Funding Tracking System

Redesigning the help desk for a government funding tracking system to improve navigation and efficiency. By streamlining information architecture and search functionality, users now access critical resources faster, reducing delays and improving productivity.

Rapid Data Retrival

1.5 hours saved

Increased efficiency:

94%


Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

High user satisfaction:

4.5/5

Search time:

50% faster

Redesigning the Help Desk Experience for a Government Funding Tracking System

Redesigning the help desk for a government funding tracking system to improve navigation and efficiency. By streamlining information architecture and search functionality, users now access critical resources faster, reducing delays and improving productivity.

Rapid Data Retrival

1.5 hours saved

Increased efficiency:

94%


Enhancing the Enrollment Experience for XReality Academy

Redesigned XReality Academy’s landing page to improve navigation, clarify course information, and streamline enrollment. Enhancements, including a structured content layout, transparent pricing, and student testimonials, reduced friction and increased engagement, leading to higher enrollment rates

Decrease bounce rate:

34%

Enrollment increase:

22%

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

High user satisfaction:

150%

Search time:

50% faster

Enhancing the Enrollment Experience for XReality Academy

Redesigned XReality Academy’s landing page to improve navigation, clarify course information, and streamline enrollment. Enhancements, including a structured content layout, transparent pricing, and student testimonials, reduced friction and increased engagement, leading to higher enrollment rates

Decrease bounce rate:

34%

Enrollment increase:

22%

Designing a Mental Health Test Anxiety Study App

Designed a mental health-focused test anxiety app that combines wellness techniques with study tools. Research and testing led to a 32% decrease in reported test anxiety and adoption by an international school. Users reported greater confidence and control, reinforcing its impact on education and mental health.

Increased engagement:

2X

Student users:

5,000+

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

High user satisfaction:

4.5/5

Search time:

50% faster

Designing a Mental Health Test Anxiety Study App

Designed a mental health-focused test anxiety app that combines wellness techniques with study tools. Research and testing led to a 32% decrease in reported test anxiety and adoption by an international school. Users reported greater confidence and control, reinforcing its impact on education and mental health.

Increased engagement:

2X

Student users:

5,000+

Product Designer with a deep love for

innovation

innovation

innovation

innovation

innovation

focusing on

simplicity

simplicity

simplicity

simplicity

simplicity

and building up existing B2B products and SaaS softwares.

Expertise extends to

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

and applying that knowledge to create easy to use products.

I make the hard stuff,

easy

easy

easy

easy

easy

Product Designer with a deep love for

innovation

innovation

innovation

innovation

innovation

focusing on

simplicity

simplicity

simplicity

simplicity

simplicity

and building up existing B2B products and SaaS softwares.

Expertise extends to

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

and applying that knowledge to create easy to use products.

I make the hard stuff,

easy

easy

easy

easy

easy

Product Designer with a deep love for

innovation

innovation

innovation

innovation

innovation

focusing on

simplicity

simplicity

simplicity

simplicity

simplicity

and building up existing B2B products and SaaS softwares.

Expertise extends to

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

and applying that knowledge to create easy to use products.

I make the hard stuff,

easy

easy

easy

easy

easy

Skills

Skills

UX Design

UI Design

Product Design

UX Research

Design Systems

Product led growth

A/B Testing

Design Sprint

Interaction Design

User Testing

Usability Testing

Cross Collaboration

Figma

Agile

Complext design projects

+ More

+ More

+ More

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

Contact Me