Product Designer. Los Angeles

Product Designer with 8 years of interdisciplinary experience ranging from leading product teams, marketing, and analyzing data for B2B and B2C companies.

Product Managers Association of Los Angeles

June 2023-Present

Lead Product Designer - Marketing and Web Design Specialist

• Built marketing websites and managed organization’s marketing pages to garner interest for our users to attend our coveted AI conference

• Monitored ticket sales using Google Analytics, and employed digital marketing reach-out strategies resulting in a 25% increase in ticket prices within the first week of sales

• Designed eye-catching posters to enhance the organization's marketing campaigns and increased ticket sales

• Collaborated with Product Managers to assess best marketing practices to increase conference revenue

• Tracked multiple revenue streams, analyzed data with SQL, and used Power BI to create data visualizations for assessing marketing strategies and growth rates

• Executed end-to-end product design, translating concepts into low to high-fidelity deliverables on Figma, interaction design specs, and interactive prototypes for web and mobile platforms, consistently resulting in highly user-friendly solutions

• Created a holistic design system by introducing standardized components and design patterns that improved design consistency, accelerating  product development cycles

• Partnered with product managers, designers, engineers, and product marketing to guide product development and refinement, using user research expertise resulting in a 15% increase in user satisfaction scores

• Effectively communicated design rationale to stakeholders, providing clear insights into design decisions that led to faster project approvals and stronger alignment with business objectives

• Defined project scopes and applied appropriate research methodologies to manage a portfolio of foundational and evaluative insights, leading to a 20% reduction in development rework and project overruns

• Managed user research and testing initiatives to validate design concepts, ensuring that the final product consistently exceeded user expectations, resulting in a 20% improvement in user adoption rates

• Championed the presentation of designs and design rationale to stakeholders, effectively influencing product strategy and aligning design with the company's overarching goals

• Simplified intricate technical concepts, ensuring they were understandable for both technical and non-technical stakeholders, resulting in user-friendly interfaces

• Collaborated with cross-functional teams to identify and address technical constraints, significantly expediting the development process and enabling the successful launch of multiple complex SaaS products, resulting in a 20% decrease in development time

• Designed user experiences tailored to address specific business needs and objectives, resulting in a 15% increase in conversion rates and enhanced ROI for enterprise clients

• Developed and managed research roadmaps, leading to reduced project delays and improved alignment with business objectives resulting in the company's feature in AWE and Founder University

• Spearheaded the creation of a design repository to streamline collaboration, improving overall team efficiency by 15%

• Shared tangible research findings and prioritized recommendations on a regular basis, which contributed to a 25% increase in user engagement and an 18% boost in conversion rates

• Leveraged cross-functional qualitative and quantitative data to pinpoint opportunities for product enhancement, driving a 30% increase in user engagement and retention rates

• Analyzed telemetry data to reduce bounce rates by 15% on the company's landing page through iterative design enhancements driven by user research findings

• Collaborated closely with development teams to create user-friendly APIs and SDKs, simplifying integration for third-party developers and contributing to a 10% growth in developer adoption and platform expansion

• Maintained a continuous, data-driven design iteration process, perpetually experimenting, evaluating, and learning, which led to a 15% increase in user satisfaction scores over the course of one year

• Utilized tools like Sketch and Adobe Illustrator to create visually appealing and user-friendly design solutions, resulting in an increase in user interactions

• Led a cross-functional team in a project to redesign our flagship product's interface, resulting in a 20% increase in user engagement and a 10% improvement in user retention

• Established design standards and processes, contributing to a 30% increase in feature delivery speed and a high retention rate

• Collaborated closely with product managers to ensure design efforts were closely aligned with product development goals, resulting in streamlined workflows and successful product launches

• Corresponded with engineering and agile teams to drive user journey development, resulting in improved product experiences, optimized SEO, and revenue growth through strategic initiatives

• Championed a data-driven design approach, analyzing key product and business metrics to optimize user interfaces and enhance customer satisfaction

• Employed user-centered research methods, including usability testing, surveys, and qualitative interviews, to gather valuable insights for consumer classification and enhance product experiences

• Led the redesign of police department citizen web pages, implementing technical improvements resulting in a 25% increase in user-friendliness and accessibility

• Spearheaded the development of a new design system and modernized policies for city departments, significantly enhancing internal operational efficiency

• Conducted in-depth competitive analysis to identify industry best practices and leveraged technical innovations to deliver improved user experiences

• Designed and developed data-driven web dashboards tailored for complex data visualization, specifically targeting racially mixed neighborhoods in Southern California

• Mentored junior researchers in applying user-centered research methodologies, fostering enhanced research practices, and delivering actionable insights

• Conducted extensive usability testing and in-depth interviews to identify technical pain points and opportunities, resulting in significant enhancements to the user experience

Email address: ahmed.zoya001@gmail.com

LinkedIn: https://www.linkedin.com/in/zoyaahmeddesigner/

SKILLS

• Design Systems

• User Research

• Customer Journeys

• SQL

• Power BI

• Figma Components and Libraries

• Advanced Component Designs

• Figma Shared Libraries

• Responsive Web Design

• User Flow Diagramming

• Wireframing and Content Architecture

• Visual Design

• Data Visualization

• Interviews

• Roadmapping

• User Journey

• User Flows

• Information Architecture

• Usability Testing
  

• Figma

• Adobe XD

• Spline

• Adobe After Effects

• Sketch